Showcase Cinema Rebrand (Senior Year of College, May 2022)

Another project for my junior year Brand Identity class, this time involving coming up with a hypothetical rebrand for a local business. I chose to do my local Showcase Cinema.

A page of the style guide detailing the colors and fonts used for the new exterior of the theater.
A page of the style guide detailing the colors and fonts used for the new move poster frames.
A page of the style guide detailing the colors and fonts used for the new signs put in the parking lot.
A page of the style guide detailing the colors and fonts used for the new signs seen inside the theater. Shown here are signs for the list of movies being shown, the concession stand, the restrooms, and the ticket booth.
A page of the style guide detailing the colors and fonts used for the new popcorn tub.
A page of the style guide detailing the colors and fonts used for the new Starpass card.
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Package Design Projects (Senior Year of College, May 2022)
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Mock Advertisements (Free Time, 2025 and 2026)